What Is a Buy-Sell Agreement? A Broker’s Guide

Business partners reviewing a buy-sell agreement funded with life insurance

A buy-sell agreement is a legally binding contract among the owners of a business that spells out what happens to an owner’s share if they die, become disabled, retire, or otherwise leave. It controls three things: who is allowed to buy the departing owner’s interest, what events trigger a sale, and the price. Think of…

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MEWAs Explained: When They Work and When They Don’t

Benefits broker reviewing a multiple employer welfare arrangement (MEWA) plan document at a deskCategoryCompliance & Plan DesignTagsMEWA, self-funded plans, ERISA, association health plans (4 tags)

A MEWA — multiple employer welfare arrangement — is a way for two or more unrelated employers to pool together and offer welfare benefits through a single arrangement. ERISA Section 3(40) defines it. The Department of Labor regulates it. States often regulate it more aggressively than the DOL does, especially when the MEWA is self-funded.…

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What Is Portability in Group Insurance? A Broker Guide

Benefits broker explaining group life insurance portability and conversion options to an employer client

Portability in group insurance is the feature that lets an employee keep their employer-sponsored coverage after they leave the job. Most often it shows up on group term life policies, but it also appears on voluntary products like AD&D, accident, critical illness, and short-term disability. The employee pays the premium directly, the policy continues, and…

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Insureds: What the Term Actually Means in Group Benefits

Benefits broker reviewing a group health master policy with employee certificates of coverage

Open any insurance glossary on Google and “insureds” looks like a property and casualty term. Named insured, additional insured, certificate holder, contractor COIs — that’s the whole conversation. For benefits brokers, that’s the wrong frame. On a fully insured group health policy, “insured” works differently than it does on a contractor’s general liability policy. On…

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Reinsurance Explained: A Benefits Broker’s Plain-English Guide

Diagram showing how reinsurance and stop-loss insurance transfer risk above a defined attachment point

Reinsurance is insurance that insurance companies buy to protect themselves against catastrophic losses or unexpectedly high claims. The original insurer (called the “cedent”) transfers part of its risk to a reinsurer in exchange for part of the premium — the same way a homeowner buys protection from a carrier. You don’t sell reinsurance. But your…

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Contingent Beneficiary: A Benefits Broker’s Plain-English Guide

Benefits broker reviewing a group life beneficiary designation form showing primary and contingent beneficiary sections

A contingent beneficiary is the backup recipient on a life insurance policy or benefits designation — the person or entity that gets paid only if every primary beneficiary is unable to receive the proceeds. “Unable to receive” doesn’t just mean death. It also includes disclaiming the benefit, being unlocatable, or being barred under the Slayer…

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Per Stirpes Explained: A Benefits Broker’s Guide

Family tree diagram showing per stirpes beneficiary designation flowing from parent through deceased child to grandchildren

Per stirpes is a beneficiary designation that says: if one of my named beneficiaries dies before I do, their share goes to their descendants — not back into the pool to be split among the other named beneficiaries. Latin for “by branch.” It’s the box on a group life insurance form that decides whether a…

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ICHRA: What You Need To Know

ICHRA

Understanding ICHRAs A Complete Guide to Individual Coverage Health Reimbursement Arrangements   What is an ICHRA? An Individual Coverage Health Reimbursement Arrangement (ICHRA) is a health benefit option that allows employers to reimburse employees for individual health insurance premiums and qualified medical expenses tax-free instead of offering traditional group health insurance. Key Concept: With an…

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What is a General Agency

General Agency Comparison Guide

What is a General Agency? Here is a Simple Guide for Benefits Brokers & Businesses If you’re a benefits broker, financial advisor, or business owner looking for group health insurance, you’ve probably heard someone say “let’s run it through our GA.” So what does GA actually mean — and why does it matter in 2026?…

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What Is a General Agent in Insurance?

What Is a General Agent in Insurance?

What Is a General Agent in Insurance? A general agent (GA) in insurance is a middleman who helps connect independent insurance brokers and agents with insurance companies (carriers). Think of a GA as someone who makes it easier for brokers to sell insurance without having to deal directly with every single insurance company themselves. In…

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